To support the internationalisation processes of the Made in Italy sectors of excellence we created “ITALIA Pavilion”, an initiative promoted by Honegger for the realisation of Italian group exhibition participations at the main trade fairs around the world. This initiative provides Italian companies with
a package of activities and services configured as follows:
• research and analysis on markets of interest for specific sectors
• selection of strategic trade fair partners
• reservation of exhibition area for the selected fair to be divided among the Italian companies
• design and realization of the exhibition concept for the "Italian Pavilion" including layout planning and stand construction of the Italian area
• planning of promotional activities such as advertising, media relations and direct marketing such as newsletters, advertisements, catalogs, websites etc. in order to support the companies with their participation within the "ITALIA Pavilion"