About the project
ProWine China is the leading fair in the Asian country for wine and spirits industry, hosted in the Shanghai New International Expo Centre. An international platform for retailers and manufacturers from all over the world as well as for local suppliers who can enjoy an exclusive showcase to present their products and establish new business contacts with buyers and representatives of distribution companies. The Chinese market represents the new challenge for the wine industry and ProWein could not miss the opportunity to add to the international editions also the one of Shanghai, receiving a very positive response. In ProWein China a large number of specialised visitors are registered, exceeding 10,000 people on average: commercials, importers, distributors, retailers and F&B managers, to evaluate the proposals of over 600 exhibitors.Event organizers Messe Düsseldorf (Shanghai) Co., Ltd, Messe Düsseldorf GmbH, Allworld Exhibitions (UBM). Since 2014 Honegger, exclusive representative for Italy of Messe Düsseldorf, organises and manages every year the participation of Italian companies in ProWein China, which meet in the Italian Wines group exhibition.Honegger not only coordinates every logistic and bureaucratic aspect required for the participation of the Italian group exhibition, but also ideates and realises the entire booth of the exhibition space. For Italian Wines, Honegger also takes care of event communication and promotion both during and before the event, making available a series of paper tools and online resources.