About the project
ProWein is the world's leading trade fair for the wine industry and takes place every year at Messe Düsseldorf. For over 25 years, the event has been a meeting place for the world's leading wine, spirits and spirits producers. In 2019 ProWein registered a new record number of visitors: 61,500 from 142 countries. Three days of full-immersion in the world of wine, from the 17th to 19th March 2019, which saw Italy once again playing a leading role with over 1,000 exhibitors organized in individual, collective or co-exhibitions stands.
Honegger coordinates the organization of the Italian participation: the company based in Milan is the exclusive representative for the Düsseldorf trade fair in Italy, which has been dealing with trade fair marketing at international level and promotion of Made in Italy in global events and shows for 50 years. In particular, as far as ProWein is concerned, Honegger has designed the Probrixia group show, which includes 16 wine exhibitors organized in an area of 176 square meters. Special Agency of the Chamber of Commerce of Brescia, Probrixia promotes various initiatives to the companies based in Brescia area (Northern Italy), including participation in international events, in order to increase the business of companies and raise awareness of the excellence of Made in Italy abroad.