About the project
IGEA was founded by Dr. Ruggero Cadossi, a hematologist at the University of Modena. It is a biomedical company, a world leader in biophysical therapies.
Their activities focus on the study of the interactions between biological systems and physical stimuli used for therapeutic purposes.
Mediterranea Biotecnologie was founded in 2000 and is a company specializing in the research, development and production of starters, probiotic cultures and food supplements, selected for the dairy industry and other companies in the food sector.
In 2021 the two companies decided to participate together in the Food Ingredients fair, held in London and entrusted Honegger with the design and creation of a single stand that could, however, best represent both realities and represent the close relationship between the two. companies: Mediterranea Biotecnologie in fact produces the products that are marketed by IGEA all over the world.
Honegger, an expert in trade fair marketing for over 50 years, therefore designed and created a single stand for the two companies that could distinguish them thanks to the use of a color scheme that kept their brand identities evident but at the same time enhancing the close connection existing between the two brands using the same materials. The stand that occupied 50 square meters was divided equally between the two companies, recreating two distinct portals which, however, in the center create a common space used for appointments with customers.