About the project
HOST is the most prestigious international trade fair in Ho.Re.Ca. foodservice, retail, Organized Trade and hotellerie industry.The world of professional reception consists of different sectors to which specific competencies belong in continuous and close dialogue with each other. HOST is where leading companies and top-spend buyers from all over the world meet, a unique opportunity to establish new networks and expand their business. The fair organizes stands depending on the production chains, offering useful itineraries for visitors.As in all high-level exhibition events, throughout the 5-days exhibition period, HOST provides hundreds of appointments including seminars, workshops and performances by well-known national and international chefs. Honegger ideated and realised a complex exhibition area for the prestigious Electrolux Group at HOST, where professional chefs made practical demonstrations in the equipped Swedish brand kitchens. The Electrolux Group, a leading manufacturer of household appliances, represents Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine brands. A five-year partnership agreement has linked the Electrolux group to Honegger for the exhibition design concept booth, designed by the Exhibition Design department of the Milanese company, and replaced in the main global industry exhibitions in Barcelona, Basel, Chicago, Düsseldorf, London, Lyon, New York, Orlando and Paris.Over 50 million Electrolux Group products are sold each year in over 150 countries. The only manufacturer offering complete solutions for both domestic and professional use. Electrolux has a significant market share of the hotel industry, also for professional laundry services equipment.