"ITALIA Pavilion" is born to support the internationalization process and the excellence of the Made in Italy. Promoted by Honegger, the Italian group participations will be organized and realised during the most important trade shows and it will offer to all the Italian companies a package of activities and services as followed:
- research and analysis of markets for specific sectors
- selection of strategic trade show partners
- reservation of exhibition area for the selected fair to be divided among the Italian companies
- design and realization of the exhibition concept for the "Italian Pavilion" including layout planning and stand construction of the Italian area
- planning of promotional activities such as advertising, media relations and direct marketing such as newsletters, advertisements, catalogs, websites etc. in order to support the companies with their participation within the "ITALIA Pavilion"
offers the following advantages for exhibitors:
- increasing its own performance in the international market strengthened by group participation and actions communicating the excellence of the "Made in Italy" as a guarantee of quality and innovation of the participating companies
- optimizing clients’ investments for promotion and advertising
To integrate the package of activities and services provided by the "ITALIA Pavilion" project, Honegger also offers travel packages at special conditions through its specialized partner.