About the project
Arab Health in Dubai is the universally recognized trade fair event among the most important medical events. Manufacturing companies, distributors and buyers meet to expand their network of contacts, establish new business partnerships, exploiting one of the most accredited international platforms among medical professionals. Starting in 2012, Honegger is present every year at this important event organised by Informa Life Sciences Exhibitions with an Italian group exhibition called the ITALIA Pavilion, as well as with many individual booths at the Dubai International Convention and Exhibition Centre.For the 2018 edition of Arab Health Dubai, Honegger, in addition to the operational coordination, required by the management of the common exhibition space, ideated and realised stands for 120 companies, gathering in the ITALIA Pavilion group exhibition space, which this year was a total area of 1,584 square meters, inside the pavilions Sheikh Maktoum and Sheikh Rashid.Honegger manages all activities to support the communication and promotion of the ITALIA Pavilion in Dubai. Among the activities supporting the business of companies in the medical industry, a portal (hmedical.tv) was created, where video interviews, photo galleries and news from exhibiting companies are published. Industry buyers and professionals find all the updated information available online even during the time between the several industry events. In addition to the ITALIA Pavilion, for the 2018 edition of Arab Health, Honegger ideated and realised individual booths for the Italian Gruppo GVM company.