About the project
The Wire Southeast Asia, the leading event for cables and wires industry, aimed at companies engaged not only with manufacturing but also with transforming fibre optic cables, finishing wires and fastener, is held every two years at Bitec, the Bangkok exhibition space. Located in a strategic position in Southeast Asia, Wire Southeast Asia welcomes about 400 exhibitors from 30 countries, thus providing an important meeting point for suppliers, producers, buyers, sales representatives and marketing staff of the industrial sector. Since 2013 Honegger, in collaboration with ICE and ACIMAF, brings Made in Italy to Wire Southeast Asia with Italia Pavilion, organising the participation of Italian companies in a group exhibition.In addition to planning every detail of the presence of the Italian pavilion, Honegger ideates and realises the exhibition area. The design concept provides a common area dedicated to Italian manufacturers of industrial machines for the processing of cables and metal wires, in which each company has a dedicated area, appropriately distinguished from the brand image. Italy Pavilion confirms itself as an excellent promotional opportunity for new companies looking for an international showcase, but also an excellent opportunity for big brands to consolidate their business in foreign markets.Honegger also deals with the communication and promotion of the Italian presence at Wire Southeast Asia, providing analysis and research services and dedicated press office.