About the project
Medical Fair Asia, is the medical industry fair held every year in Singapore. Founded in 1997, it immediately established itself as one of the most important events in Southeast Asia for medical and pharmaceutical industries. Following a continuous growth path, the Medical Fair Asia is considered the most prestigious showcase for presenting new technologies, new generation hospital equipment, innovative pharmaceutical products and the latest diagnostic techniques, able to meet the needs of each health facility, of the best rehabilitation centres. Italy also participates in the Medical Fair Asia with the Italian Pavilion, an initiative intended and promoted by Honegger, which realises a group exhibition of the companies producing medical tools and devices. Furthermore, Honegger ideates and realises the whole exhibition space, where each company has its own area.The Made in Italy brand stands out in the facility graphics of the stands, but each industrial group has panels with its own brand image.The Medical Fair Asia counts the participation of about 1,000 exhibitors, from 45 different countries with 15,000 qualified industry visitors, with buyers and decision makers. Honegger deals with the complete management of the exhibition space throughout the duration of the fair, coordinating the promotion and communication activities related to the international event through press office, reception, production of paper and online catalogues.