About the project
Toscana Promozione is the leading brand of the Italian group exhibition organised by Honegger at the 2015 ProWein exhibition in Düsseldorf. The Honegger Group, exclusive representative for Italy of Messe Düsseldorf, manages every aspect concerning the participation of Italian companies in the event, taking care of all requirements prior exhibitors' arrival in the fair pavilions, throughout the duration of the exhibition event. Moreover, Honegger ideates and realises the exhibition space for the following consortia: Chianti Classico; Brunello di Montalcino; Nobile di Montepulciano; Vernaccia di San Gimignano; Vino Chianti. The exhibition design concept underscores the uniqueness of the Tuscan brand, without sacrificing the identity of each consortium, it distinguished by the facilities' panels, its own coat of arm and pictures from its territorial origins. Toscana Promozione works alongside regional companies in supporting and promoting entrepreneurial ideas, both in national and foreign markets. The agency provides resources through which companies can equip themselves with the most modern and technologically adequate systems to keep up with the continuous evolution of demand, not neglecting the training of skilled staff. Furthermore, Promozione Toscana promotes business aggregation to overcome the problems associated with the costs of internationalisation, and at ProWein sponsors wineries participation in one of the most important business industry platforms.