About the project
ProWein is the leading fair in northern Europe for wine and spirits industry, and takes place every year at Messe Düsseldorf. An international platform for retailers and manufacturers from all over the world as well as enjoying an exclusive showcase to present their products and establish new business contacts with buyers and representatives of distribution companies. For Italy, the German market is one of the reference markets for exports, so that manufacturing companies cannot miss ProWein appointment, representing an opportunity to meet the distribution companies of the entire north European market. Every year ProWein records thousands of visitors among specialised visitors and exhibitors from all continents. Businesses, importers, distributors, dealers and F&B managers, crowd the Messe Düsseldorf pavilions to evaluate the proposals of over hundreds of manufacturers. Honegger, exclusive representative for Italy of Messe Düsseldorf, organises and manages the participation of Italian companies in ProWein, which meet in the Italian Wines group exhibition.Honegger not only coordinates every logistic and bureaucratic aspect required for the participation of the Italian group exhibition, but also ideates and realises the entire booth of the exhibition space. For Italian Wines, Honegger also takes care of event communication and promotion both during and before the event, making available a series of paper tools and online resources.