About the project
In Moscow, at the Krasnaja Presnja Expocentr, the CPM event, Collection Première Moscow, is held every six months, the largest fair in Eastern Europe which focuses on presenting new clothing and fashion accessories collections. The biggest fashion houses are participating in CPM, together with the best industry experts, including representatives of important commercial groups, international buyers, producers and exclusive distributors, who during the days of the fair consolidate partnerships and expand their business.EMI, Ente Moda Italiana, participates in CPM with a group exhibition area, ideated and realised by Honegger. Every six months Honegger undertakes to renew the creative concept for the group exhibition space dedicated to Italian fashion promotion, aiming at enhancing Italian Fashion through the prestige of Made in Italy brand. Honegger is also responsible for event communication and promotion, in addition to the artistic direction and the entire organization and management of the exhibition area during the fair, which includes internal signage, invitations, press releases collection, make the printed and online catalogue available.Each CPM edition sees the Italian group exhibiton enlarging, with a progressive addition of new exhibitors. Women's, men's, children's, underwear and lingerie, beachwear and accessories clothing for over 200 collections presented at the fair. In the gropu exhibition of September 2014, the installed square meters were 4188.00 for a total of 283 brands.