About the project
CPM is the most important fashion fair for the Russian market; the event takes place at the Moscow Krasnaja Presnja Expocentr district. The women's, men's, children's and lingerie collections fall/winter and the summer collections in August are presented every six months. Fashion proposals are divided into separate thematic areas and during the last February edition, an audience of over 19,000 visitors including buyers, journalists and industry professionals attended the presentation of the 950 collections, presented by over 700 exhibiting companies. In addition to the traditional collections, during CPM Moscow some special areas dedicated to fashion accessories, children, lingerie and swimwear were presented. Italy was reconfirmed as the absolute protagonist thanks to a specially dedicated group exhibition area, ideated and realised by Honegger in collaboration with EMI, Ente Moda Italia. The goal of communicating the operation is to enhance the Made in Italy brand and its very high production quality, strong points of Italian creations that are always highly appreciated in Russia, in all European countries and beyond. Honegger also followed the communication activities dedicated to Italian companies exhibiting at CPM, such as the creation of a print catalogue and a website, as well as the press releases collection.