About the project
ProWein is the fair-event of wine industry, organised by Messe Düsseldorf. An international showcase where producers can take advantage of the presence of thousands of specialised visitors from the hotel, gastronomic and import and export industries, to present new products or expand the market of the most classic lines. Honegger, exclusive representative for Italy of the German fair organisation, also organises the participation of a group exhibition of Italian wineries coming from the Sicily Region. In addition to planning every logistic stage and following every bureaucratic practice linked to registration and participation of Italian companies at the fair, Honneger ideates and realises the entire exhibition structure. The exhibition space of the Italian group exhibition hosts IRVOS - Regional Institute of Wines and Oils of Sicily, represented by dozens of labels, including Milazzo Vini, Le Terre del Gattopardo, Vigneti Zabù. The Institute was founded in 1950 as a public body serving Sicilian viticulture, and is present in the area with several locations in major Sicilian cities, including an experimental cellar 'G. Dalmasso' in Marsala. Among the many activities carried out by IRVOS, those include enological and viticultural experimentation and research, the support to wineries also with promotional actions to support the competitiveness of the Wines of Sicily in foreign markets, training and professional updating for industry operators.