About the project
Dockers takes part in Pitti Uomo, the most important international platform for men's clothing and accessories. An unmissable event for men's fashion brands, an exclusive showcase for presenting new collections and getting in touch with buyers from all over the world.Every year Pitti Uomo records record numbers among buyers, press and industry operators. The companies exhibiting in the Fortezza da Basso pavilions, a prestigious 16th century location hosting the fair event, meet thousands of international buyers, not only from the European market, but also from the United States and Japan.Pitti Uomo means tailoring tradition and style innovation, on which also play the exhibition design concept ideated by Honegger for the Dockers stand. A booth with San Francisco style, an idea borrowed from brand history that is part of the Levi Strauss & Co group, created, in fact, in California. The strong identity of the Dockers brand combines a long tradition of the company with a desire to innovate its clothing line, ensuring maximum quality and style. Honegger realises an industrial-inspired space, where Dockers garments are the contemporary elements, as part of the furniture.