About the project
Ideation and realisation of the design concept for the Bawer Medical exhibition space, at the Arab Health held in Dubai, universally acknowledged as one of the most important international trade fairs in the medical field. Every year, Honegger participates to this important event with an Italian group, the so-called Italia Pavilion, as well as with some individual exhibition designs at the Dubai International Convention & Exhibition Centre, organised by Informa Life Sciences Exhibitions.Bawer S.p.A, a company specializing in the manufacturing of steel structures, not only in health, but also for the automotive industry, museum exhibit installations and much more, has assigned to Honegger the ideation and realisation of its own space inside the fair. Honegger's technical-creative staff examined a project, which adapts to the Italian company area, but at the same time, reflecting its corporate principles and business values. The exhibition design concept focuses on robustness and reliability, including the Bawer mission: high quality of raw materials, technological innovation of the product, recognition of a leading global brand. The structure of the stand has a linear, and a clean design, which carries the brand image transferred to colours, materials and graphics, which characterize the exhibition space. An installation realised in a carpentry, followed in every phase, planning and realisation by the designers and the technical office of Honegger.