About the project
Nespresso, the world's leading brand by the Nestlé group, has for years been involved in the design and production of machines for the portioned espresso guaranteeing an impeccable taste. Nespresso was the first to patent a capsule coffee system, which contained ground coffee, not freeze-dried, to guarantee its high organoleptic quality. Currently, the Group is operating in sixty cities around the world, with thousands of dedicated stores. Honegger ideates and realises the Nespresso exhibition space at the Aroma di Luce event, which brings the Nespresso Group to Piazza Cinque Giornate for the LED project, promoted by the City of Milan. The exhibition created by Honegger saw the installation of ten large Plexiglas capsules and decorated with luminous golden ribbons. Some of the gigantic capsules became tasting stand for the Nespresso Volluto variety, with a sweet taste of pure lightly roasted Arabica coffee, and characterised by the gold colour of the capsule, which best suited the precious Christmas atmosphere of Aroma di Luce. Honegger followed the Aroma di Luce event in its entire realisation, taking care of its design exhibition department with the design and fitting of a portion of the Coin display window dedicated to Nespresso. The special light set up for the Nespresso Boutique-in-Shop inside the Coin luxury department store, completes the customer experience.